Social Intelligence Awards
The Social Intelligence Awards is Sprout Social's program for recognizing organizations that put social intelligence at the center of their strategy. I led the creative strategy and visual design for the identity, building an expressive, logo-driven system derived from the Sprout leaf that positioned Sprout as the clear and unmistakable force behind the program.
Contributions
Creative Strategy, Art Direction, Visual Design
Documentation for scale and enablement
To ensure consistent and cohesive execution across every touchpoint, I developed comprehensive visual guidance for internal teams and partners working on the program. As part of this process, I also developed a suite of templates that empowered stakeholders to independently build on-brand social creative, reducing the design lift while maintaining quality and consistency
Contributors
Motion Design: Jeff Franko