Social Intelligence Awards
The Social Intelligence Awards is Sprout Social's program for recognizing organizations that put social intelligence at the center of their strategy. The visual system was built around expressive, logo-driven moments using design motifs derived from the Sprout leaf, abstracting and expanding it into dimensional forms, gradients, and light-driven compositions to position Sprout as the clear force behind the program.
Contributions
Art Direction, Visual Design
Brief to execution
Concepted and developed the Social Intelligence Awards from brief to execution, overseeing ideation, visual exploration, and brand identity guidance across the full program. Built out templates and provided direction for motion design, ensuring a cohesive and scalable visual system that extended from digital activations to physical award experiences.
Contributors
Motion Design: Jeff Franko