The Arboretum (also known as The Arb) is Sprout Social’s digital gathering space, or community, for customers and social marketers—to connect, support and grow alongside one another.

The visual identity is inspired by komorebi, the Japanese word for sunlight filtering through the trees. Drawing from the feeling of light moving through a forest canopy, the system reflects the Arb’s role as a welcoming space for connection, discovery, and shared growth.