Trellis: AI Agent Launch
Trellis is Sprout Social's AI agent, built to surface insights and help social teams move faster. When it came time to launch, the challenge was translating a product-native experience into a marketing expression that felt intelligent and approachable.
Role contributions
Creative Strategy, Art Direction, Visual Design
Storyboarding the product story
I developed storyboards for the Trellis launch video, distilling a complex product experience into a simplified, frame-by-frame narrative that immediately communicated the value of the workflow. The goal was to capture the product's intelligence in a way that reflected the actual user experience and landed with audiences instantly.
Translating product into brand
I led the visual strategy and design bringing the Trellis brand to life across marketing activations, including how-to guides, swag and social graphics. This work translated the product experience into an ownable and expressive identity.
Contributors
Michelle Grano (Launch Video: Creative Direction & Script)
Connor Luczak (Launch Video: Motion & Sound Design)