Always On
Always On was a video series that celebrated social media managers and the impact they make every day, sharing their valuable insights on maximizing resources, connecting with audiences and providing business insights with social.
The Always On visual identity centered around a custom wordmark that incorporates a UI toggle switch, a nod to both the series name and the always-on nature of social media management.
Contributions
Visual Identity System, Art Direction, Storyboards, Illustration
Storyboards and visual design
Created storyboards to define the visual design vision and to provide a roadmap for video shoots, post-production and motion design.
Developed and templatized visual design assets for various distribution needs including publishing thumbnails and organic social promotion.
Contributors
Motion Design: Greyduck Creative
Video Producer: Kerri Pang
Director of Photography: Moll Nye